Thursday, May 24, 2018

Lesson #293: Don’t Be Afraid of Hiring Former CEOs as Employees

Posted By: George Deeb - 5/24/2018

The common mistake that most entrepreneurs make when setting up their management team is filling it with people that they feel are eas...



The common mistake that most entrepreneurs make when setting up their management team is filling it with people that they feel are easier to control or won’t make them look stupid.  That typically means an older, former CEO would never get a reasonable look as a direct report into the CEO of most early stage companies.  But, is that fear justified?

WHY MOST ENTREPRENEURS TYPICALLY AVOID HIRING FORMER CEOs

First, their inferiority complex kicks in.  I don’t want a former CEO to come in and identify all my shortfallings, or tell me how to do my job.  Second, they think there must be something wrong with the candidate.  Why would a former CEO be interested in this non-CEO position?  Third, they think the former CEO likes to manage others, and won’t get his or her hands dirty rolling up their sleeves with the execution work that is required.  Or, lastly, they simply conclude that an older person, simply doesn’t have the energy to put in the work required at an early-stage startup.

WHY THAT IS THE WRONG PERSPECTIVE

My immediate reaction:  that is rubbish.  Yes, there may be some candidates that could validate the above hypotheticals.  But, in recruiting, there is never a “one size fits all” perspective, as everyone is truly different, and should be assessed on an individual basis.  Have confidence in yourself, to keep your new hire in check.  Maybe the CEO just prefers the marketing tasks, and has no problem focusing on one department.  Maybe that candidate likes getting early stage businesses off the ground, and has no problem putting in the long hours required.  Don’t forget, there is only room for one CEO in a company at a time, so when CEOs are looking to make a move, they may have no choice but looking at other executive positions if the right CEO positions are not open.

WHY PAST CEOs CAN BE GREAT HIRES

First of all, only a CEO truly understands all the different areas of the business, and how they work together.  So, for example, hiring a CTO that used to wear the CEO hat, not only understands the needs of the technology department, they also know how those needs impact financial budgets, recruiting, product marketing, etc.  So, instead of having an executive that has lived in a vacuum of one department their entire career, it can often be better to find someone that has a broader vantage point when making decisions.

Secondly, former CEOs are not threats to you, they can be material assets for you.  Your business is bound to go through uncharted waters in your growth curve.  Who better to help you navigate those waters, than someone that has been there and done that before.  So, instead of taking time to assess various routes (with  potentially wasted investment dollars), now you can confidently move much faster and waste less “experimenting dollars” in the process.

Thirdly, with lots of CEOs being a jack-of-all-trades, they are great utility players to put out fires as needed in other areas of the business, for which they were not originally hired.  Maybe your COO just quit, and he or she can fill in on that role until a new person is hired.  Or, maybe your head of HR is struggling with creating the right culture or dealing with lots of employee turnover, and this person can help share how they solved those same problems in their last company.  Former CEOs often have lots of tools in their tool box, to help you fix whatever needs fixing.

WHY YOU SHOULDN’T BE INTIMIDATED BY FORMER CEOs

Whose problem is it if you are worried about being intimidated by hiring a former CEO?  Yours!!  Hiring a former CEO doesn’t mean you are losing control.  You are still the boss!  Be confident in yourself and your decision making, just as before.  Only now, you have someone with experience in the office that can help you toss around new ideas . . . not hurt or impede your efforts.  They aren’t here to make you look stupid or take your job, they are here to help you.  And, if it doesn’t work out, you can always make a change down the road.  Remember, always hire people smarter and more experienced than you are.  If you are the smartest person in the room, you have a problem!!

CONCLUDING THOUGHTS

To be clear, I am not saying there isn’t any justified merit to the entrepreneurs’ concerns raised above.  Those concerns are often very real for several candidates you will meet.  But, that doesn’t mean those concerns should prevent you from interviewing other candidates, who can impress upon you that those concerns are nothing to worry about.  And, more importantly, can impress upon you that you are hiring somebody with the proven skillsets who can help you take your business to the next level, having done exactly that, in a prior company.  So, don’t be afraid of hiring someone smarter or more experienced than yourself . . . that is the holy grail of hiring, when you can find them.

For future posts, please follow me on Twitter at: @georgedeeb.



Saturday, May 5, 2018

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Posted By: George Deeb - 5/05/2018

If you are a B2B marketer, industry trade shows are often the ideal meeting place to network with your industry peers, all in one centra...



If you are a B2B marketer, industry trade shows are often the ideal meeting place to network with your industry peers, all in one central place. So, incorporating trade shows into your marketing plans is often a terrific way to get in front of your target customers.  There are many ways to get the word out about your company at trade shows, with varying degrees of cost. Here are the top five options to consider, in order of cost, from least expense to most expensive.

Read the rest of this post in Entrepreneur, which I guest authored this week.

For future posts, please follow me on Twitter at: @georgedeeb.


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